Email marketing found its inception in the late 90’s. Since then, it has worked wonders for marketers across the globe and has been the frontrunner in online marketing. According to a report by Radicati’s 2016 Email Statistics, 3 billion people are bound to use emails by 2020. Also, about 86% of business professionals prefer emails for business deals. So, in spite of all the buzz of social media marketing, email marketing still tops the list in terms of conversion rates.
Hence, to be a successful email marketer and generate high revenues, here are some useful tips one must follow.
- Study the Product:
Before sending an email to your targeted audience, you must know your product well. That is how you can craft an effective email that will eventually translate into quality leads. Your primary target is to put forward an email campaign that will portray your product in the best way to the readers.
- Know the Audience:
Verify the source of customer’s lead. Once verified, know their business, their revenue structure, their age group and their demographics. Then based on the understanding, you can develop personalized email campaigns that will suit each’s requirement. Send emails to only potential customers and avoid going for targeting every customer whether they are interested in your products or not. It is efficient and enhances open rates. Also, it avoids the email from getting a spam tag.
- Customize the Email Campaign:
Once you know the product and the audience, you can better customize the emails that will amplify product class and fit into the requirement chart of the prospect.
- Craft a Catchy Subject Line:
The subject line should be eye-catchy. Subject lines that have a greeting message, or a well-oriented question, etc. are more engaging than the others. It is advantageous if the email is personalized in the reader’s name. It increases open rates by multifold.
- Develop Emails That are Brief and Appealing:
Marketing emails should aim to attract and engage the reader. Hence, the body of emails should be intelligently crafted, good enough to seek reader’s attention and not long enough to be uninteresting.
- Include Attractive Design:
There are various design aspects one can include in a marketing email. These are, images, a GIF, an emoji, or an infographic, etc. A well-designed email always drives more actions. However, the overall size of the email should be less so that the email opens with a click.
- Highlight Offers:
Click-through rate (CTR) is directly proportional to the value addition you are providing for the product. So, don’t forget to highlight the values and offers in your email. If the value addition is unique and profitable, it is highly possible that there will be an action on the email. However, be careful not to jam the email with too many offers to make it look like spam.
- Include Call for Actions:
Give the user multiple options leveraging which they can act in response to your emails. Generally, conventional marketing emails go with just one call-to-action. However, it is highly advisable to give the reader multiple call-to-action options. Some of them could be,
- Buy Now
- Get a quote
- Know More
- Contact Us
- Remind me later
- Send me more
- Not interested, etc.
Call-to-action should accommodate user’s moods and behaviors. As it makes the email more interactive for the reader, hence it generates high CTR. It also helps you get a review of the email which further helps you to plan your future action for the customer.
- Keep Track of Analytics:
Once a sufficient number of emails are sent to the audience, you need to analyze the emails to track their performance metrics. Following are some of the dynamics one should know with regard to emails to improve the performance of their campaigns.
- Prime Time -Time of the day at which the emails are attracting more actions.
- Prime days -Days of the week that attract more actions.
- Action statistics -Percentage of clicks received by each action.
- Conversion Rate -Percentage of emails that are transformed to customers.
All service providers are equipped with analytic tools which can help you to make informed decisions and also better customization of emails.
- Do Follow-ups and Automate the Process:
Well-Spaced regular follow-ups are an important aspect of email marketing. Follow-ups may be driven by reader’s previous actions. However, it is better to automate the sequence of emails to be sent to a reader, with time, based on his actions.
- Seek Permission for Future Communication:
Once you receive interest from a customer on receiving emails from your brand, you can seek permission from the customer on sending future updates on similar products and offers. It helps to create long-term engagement with the customer.
So, a robust email marketing strategy backed by responsive design, regular follow-ups, and sincere efforts can work wonders for your product sales.