Transforming the advertising arena, Reddit is all set with its new announcement for the advertisers. The company revamps its self-serve advertising platform to make it more competent and efficient than its competitors. The new announcement comes as a pleasant surprise for Reddit advertisers who will now be able to benefit from the latest additions and changes made on the platform.
The details of the new features are:
The company has redesigned the entire ad interface to make it more appealing and user-friendly.
No More Pre-pay for Ads
Advertisers no longer need to pre-pay for ads. In the new version, they are being felicitated with the post-billing feature. In addition to this, industry standard controls have been added pertaining to daily budgets, day-parting, and campaign scheduling.
Use Multiple Creatives Per Campaign
Reddit now allows the use of multiple creatives per campaign. Unlike the previous format, you can now create the campaign first then add the creatives as per your convenience.
Now, advertisers will be allowed to select arbitrary date ranges for reporting, quickly chart eCPM, eCPC, and CTR, click metrics and view spend and impression.
The new system is made flexible to enable adding new features based on user feedback. Reddit doesn’t stop here. They have indicated few future additions in the system including new bid types, better targeting, granular reporting, etc.