As the next step towards transforming the world through digital experiences, Adobe introduces Adobe Experience Cloud, a complete set of cloud services crafted to help enterprises in establishing a long-term relationship with their customers by providing them a personal and delightful experience at every encounter.
The Adobe Experience Cloud is capable of delivering unparalleled customer experience using artificial intelligence capabilities and great design. This world-class solution leverages Adobe Cloud Platform and Adobe Sensei’s machine learning expertise.
The new set of services in Adobe Experience Cloud includes:
Adobe Marketing Cloud
This set of solution is designed to help marketers in managing, personalizing, optimizing and crafting campaigns and customer journeys so that their brands gets more attention than the others, well connect with their clients and compel them to engage with their brand increasingly. It includes Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Social, and Adobe Primetime.
Adobe Advertising Cloud
Simplifying the delivery of display, delivery and search advertising activities across channels and screens, Adobe Advertising Cloud is a comprehensive end-to-end platform that makes management of advertisements easier and smooth across digital and TV formats. It comprises capabilities from Adobe Media Optimizer and TubeMogul.
Adobe Analytics Cloud
Leveraging Adobe Cloud Platform and Adobe Sensei, Adobe Analytics Cloud’s expertise lies in the fact that it enables businesses to capture and understand the enormous amount of their customer data and use it to segment each customer profile and target them accordingly. This customer intelligence engine empowers brands to transform data into real-time action across all Adobe clouds. Adobe Analytics Cloud is a combination of Adobe Audience Manager and Adobe Analytics tools.